You can do a quick Google search and find hundreds and hundreds of lists on why to build with WordPress. I’m not going to add another one.
You can also find lists on why to not build with WordPress and why to build with something else. Most of them are mis-informed or have a strange and unique bad experience similar to my friend who had a cat that sprayed poop through his childhood home. That’s just not normal! Yet, to be clear, there are reasons to not build with WordPress and I’m happy to be honest about those — they just probably don’t apply to you.
So, I’m going to simply tell you the biggest umbrella reason we recommend WordPress to nearly everyone above any other option out there.
Almost each and every bullet point we could list out for the perks of using WordPress would fall under this one issue that makes it the best: WordPress is a future proof solution.
I built my first website somewhere around year 2000 to 2002. I used a now mostly-defunct solution called “Tripod” and I hacked something together that was, for the time, pretty awesome. Everyone was impressed. Within a few years, that software service and business was changing and mostly done for.
While you might argue that was the early 2000s, so, of course things changed and collapsed since then, I’ve seen this same thing happen numerous times in the last 15+ years. Even if a solution gets pretty large and sees quite a lot of success and adoption, they eventually get lazy with their success or sell to new leadership, or they get left behind in internet changes because they’re too invested in something else, or they get bought and morphed into something else you never wanted, and so on. This isn’t good.
Most of us don’t start businesses planning to only do them for a few months or even a few years. But, if we’re honest, most of us also aren’t thinking past about two years out because, well, it’s hard to do that with a new business! Maybe that’s why most businesses close down in less than 3 years though!
The truth is — and I know this from experience — you need something that is going to change and adapt with your business, organization, or even personal changes and needs! You need something that is going to adapt to the world’s (and mostly, internet’s) changes and trends. You also need a solution that will do this without breaking your bank.
This future-proofness is where WordPress shines brighter than any other solution.
This is an crucial time to explain an important distinction you may not know. “WordPress” comes in two forms: WordPress.com and WordPress.org. The .com version is a hosted solution similar to any other solution out there that you can either start free on or buy space and be locked into their system. If you’re dipping your toe in the water of personal blogging, go for it. I’m talking about WordPress.org though, which is an open source and free software solution that anyone can download and install on a web server and build a website with for free.
The term “open source” is a beautiful term… This means that millions of people around the globe constantly maintain and improve the core code base of this software. Sure there are other similar open source solutions as well, many of them, in fact, but none of them have as large and vibrant and decentralized of development.
Of course nothing is ever completely decentralized though, and there is a team of people who oversee the codebase and maintain quality. The point is though, that anyone is free to utilize, benefit from, and even change the software for themselves.
This had made WordPress the leading software for powering a constantly growing 25% or more of the entire internet’s websites. Since there is no one company getting all the benefit or making all the decisions.
As the internet changes — and oh does it change! — there are millions of people changing your options within the WordPress ecosystem to adapt to whatever you want or need next whether it’s new code language advancements or just layout trends! Your options are abundant!
You want abundant options as a business or non-profit organization trying to grow up!
However, this is also where WordPress becomes scary to most people. This is also why creative agencies and freelancers abound in this ecosystem. We’re here to help and the truth is, sometimes you need help! I even paid someone to help me the first year I stepped into WordPress world.
Looking back now, I paid for the most simple, basic stuff I could do in my sleep now. Plus, the freelancer wasn’t very forthright with helpful information (just wanting to keep me dumb to make money off of me), but still, I didn’t know and couldn’t have been expected to know at that point. We all have to start and the important thing is to just start!
Do your best to read articles like these, find people who will be honest and share more than you could ever want to know, and make the best decision you can!
So Let’s Get Super Practical…
So what does this mean for you in a very pragmatic sense? Good question.
First and foremost, it should mean you’re not simply being sucked in by some company that locks you into their little walled system with their 20 million dollar or more per year marketing budget. Yep, I’m looking at you Wix and SquareSpace.
Those are good options for some (very few in specific scenarios, and we tell you if that’s you), but they’re not the best options for most. What happens then is, like I said, you’re locked into only what they offer you and only what you’ll pay the price for from their offerings.
Contrast that to this: If you have SOZO.DO get you all set up and build your website for you, and then we maintain your installation and keep it updated and secure, then at any point you say, “Hey we want to start offering a different product combination of this and that with this and that,” we say, “Sure no problem! You can do that! Want us to make that change for you or do you want to do it yourself!?”
You’re all set! At all times! For anything!
Seriously, and I’m telling you this up front: If you ever want to learn how to use everything and run your own themes and plugins and updates and such, you are free to do that and get rid of us! If you ever want to hire your nephew to do it all, you’re free to do it and get rid of us!
You’re set up for success in any way you want to make it come, not locked into funding our success!
Our goal is to help you be successful! The same thing I’d want if I was starting out and paying someone for help!
More To Come…
Now I know this has been a general fly-over and you may not feel I touched on your specific issue or worry. That’s because there are far too many of them to do in one general post.
Yet, again, you can take my word for it from years and years of experience, and an educated word that’s always playing with the other solutions that pop up and fade away year after year, WordPress can handle your [not-so] unique situation!
It can handle it powerfully and beautifully!
“But I heard it was primarily just for bloggers?”
“But can I…”
“Are you sure…”
Absolutely! I’ve done it!
What I’ll likely do in the weeks ahead though is write out some more specific scenarios and examples and like them below here:
- So check back right here maybe?
In the meantime though, I’ll leave the comments section open on this post and answer each and every question you might have whether you’re a potential client or just stumbled onto this randomly. I’m glad to help out and provide clarity on anything I can!