Website domains are a very confusing topic for most people. It’s not even close to as simple as just choosing a good name. You need to learn a whole new set of terminology. You have to choose from hundreds of domain extensions that you didn’t even know existed (one of those terms you just learned). Wrap your mind around an extremely wide range of prices and term lengths of ownership. Figure out who to buy from. Make sure you legally can buy from them in your country (yea, that’s a thing). Then, there’s setting it up to point to your website, which, to most people, is just some sort of dark magic that works and you don’t ask about it. Also, you better make sure you have things set to continue renewing, paying for, and owning it year after year so your website doesn’t go down and you lose your clever domain to someone else forever.
It’s not like anyone teaches these things in school (though they should), and it’s not like the subject of domain addresses come up in casual conversation very often (though they probably will more and more). I, however, happen to enjoy talking about domain names any time for any reason… I love a well-thought web domain! I’ve even been known to think up something really clever, buy it, and then sit on for a few years while I consider using it. No joke! I’m a firm believer that the right web domain is worth every second of thought and every dollar spent on it.
Sadly though, most people don’t realize the vast array of options before them and they don’t want to learn (or even know they should) all the stuff I mentioned above. So they just go with something really long, hard to remember, unoriginal and boring that ends with “.com” because that’s what is familiar and easy to buy from some service online.
If you work with SOZO.DO for your web development, you’ll be ahead of the curve on all of this and you won’t even have to learn most of the above mentioned stuff.
However, you will need to learn some of it. That’s what the rest of this article is for…
You are likely familiar with “.com”…